Stories for Good – A Brief Guide to Storytelling for Non-Profits

How narrative structure turns a story into an emotional experience with a happy end.

Beemgee is increasingly involved with charities and non-profit organisations, supporting them in their efforts to tell their stories. Storytelling is uniquely suited to the communications of organisations that help people in need or seek to raise awareness for social injustices. This post was originally conceived as an introduction to the principles of storytelling for people working in non-profits. It has been adapted from a post we provided to FundraisingBox (German language). 

Image: Comfreak, Pixabay

Storytelling is a bit of an overused buzzword. While we are all – by dint of being human – storytellers, how aware are you of the principles of dramaturgy? What exactly constitutes a story, in comparison to, say, a report or an anecdote?

And just to be clear, the following is not a story. It’s an how-to article.

Whatever the medium – film or text, online or offline –, storytelling has something to do with emotionally engaging an audience, that much seems clear. So is a picture of a cute puppy a story? Hardly.

Stories exist in order to create a difference in their audience. Stories always address problems and tend to convey the benefits of co-operative behaviour.

While there simply is no blueprint to how stories work, let’s examine the elements that recur in stories and try to find some patterns.

Who is the story about?

All stories are about someone. That someone does not have to be a person, it can be an animal (Bambi) or a robot (Wall-e). But a story needs a character. In fact, all stories have more than one character, with virtually no exceptions. This is because the interaction between several characters provides motivation, conflict and action.

Moreover, stories usually have a main character, the figure that the story seems to be principally about – the protagonist. It is not always obvious why one character is the protagonist rather than another. Is she simply the most heroic? Is she the one that develops most? Or does she just have the most scenes?(more…)

Wish

Stories are driven by yearning.

In order to get somewhere, there has to be a current position and a destination. Stories fundamentally describe a change of state – things are different at the end of the story than at the beginning. Hence a story has a starting point and a final end point, a resolution.

But that’s not enough. There has to be fuel, energy to power the motion between the one position and the other. In stories, this driving force is the motivation of the characters.

Motivation is so important to storytelling that we are going to look at several aspects of it. We’ll break it down into what we call the wish, the want, and the goal, all of which are interlinked but also distinct from each other. Here in this post, we’ll deal with the wish.

A wish is inherent in the character from the beginning. We might call it a character want, as distinct from a plot want (which we’ll deal with later).

Some examples:  (more…)

Logline

The logline is probably the hardest sentence to write.

The logline sums up a story in one sentence. This sentence should be memorable and clear, which means it is unlikely to be much longer than thirty words or to have complex syntax.

Once your reader has read your logline – or your listener heard it –, they will ideally know the following about your story:

  1. who it is about
  2. what the central conflict or main problem is
  3. what the most important characters do in the story
  4. why they do it, i.e. what their motivations are
  5. how they do it
  6. where all this happens, i.e. what the setting is
  7. when it happens, i.e. what the period is

The first of these points even counts double – since usually the logline should convey not only who the main protagonist is, but also what antagonism she faces.

What’s the logline for?

The purpose of the logline is to pitch your story.(more…)

Conflict

Conflict is the lifeblood of story.

In real life, conflict is something we generally want to avoid. Stories, on the other hand, require conflict. This discrepancy is an indicator of the underlying purpose of stories as a kind of training ground, a place where we learn to deal with conflict without having to suffer real-life consequences.

In this post we will look at:

  • An Analogy
  • Archetypal conflict in stories
  • Conflict between characters
  • Conflict within a character
  • The central conflict

Along with language (in some form or other, be it as text or as the language of a medium, such as film) and meaning (intended by the author or understood by the recipient), characters and plot form the constituent parts of story. It is impossible to create a story that does not include these four components – even if the characters are one-dimensional and the plot has no structure. However, it is formally possible to compose a story with no conflict.

It just won’t be very interesting.

(more…)

Core Emotion and Primary Character Trait

In stories, the characters’ emotions are ultimately the sources of their actions, because motivations are ultimately based on emotions.

Determining the emotional core of a character in a story may lead to a clearer understanding of that character’s behaviour, i.e. their actions.

What we’re getting at here is essentially a premise for creating a story. We have noted that if you plonk a group of contrasting characters in a room – or story-world –, then a plot can emerge out of the arising conflicts of interest. If you’re designing a story, one approach is to create the contrasts between the characters (their essential differences of character) by giving each character a core emotion. One character may be frivolous, another penny-pinching. One may be fearful, another cheeky.

You might object: Isn’t that a bit one-dimensional? Aren’t characters with just one core emotion flat?

Not necessarily. Focusing on one core emotion is not a cheap trick. It is as old as storytelling.

Classical Storytelling

Ancient(more…)

Fear

Certain universals are feared by almost everyone. Such as death.

If a character in a story has loved ones, losing them is an even stronger fear.

A story engages the audience or readers more strongly when there is something valuable at stake for the character, such as his or her own life or that of a loved one. So giving a character a universal fear is usually a good place to start.

Beemgee_Fear

Giving a character a specific fear to overcome requires this information to be placed early in the narrative. The fear is then faced at a crisis point in the story, usually the midpoint or the climax. 

Characters can have specific fears. A fear which is specific to one character must be set(more…)

Stake

You’re on a boat, and you see somebody fall into the water. Which of the following two cases would cause you to react with stronger emotion?

  1. The water is four feet deep and you know that the guy who fell in is a good swimmer
  2. The water is four feet deep and the person who fell in is a three year old girl who can’t swim

Presumably your emotional reaction would be stronger if the child fell off the boat. Because you know that the child’s life is at stake. The first situation is not life-threatening, the only thing at stake is the dryness of the man’s clothes and his self-esteem.

The degree you care about events that happen to people, and to yourself, is directly related to what’s at stake. This applies as much to fictional characters as in the real world.

Hence it is immensely important for storytellers to(more…)

Want

Stories are about people who want something.

We can distinguish between two different types of want:

  1. the wish, or character want
  2. the plot want

Marty McFly wishes to be a musician (character want). He also wants to get Back to the Future (plot want).

The wish or character want is a device which adds cohesion to the story, usually in the form of the set-up/pay-off. Marty is seen at the beginning of the film practicing the guitar; at the end of the film he plays at a concert. The wish is a useful technique to make the character clearer to the audience, but it is not essential to composing a story.

More important is what we have called the plot want. As a result of the external problem – the trigger event that sparks the chain of cause and effect which the bulk of the plot consists of –, the character feels an urge, which provides the motivation for the character’s actions in the story.

Beemgee_Want

The want is the state after which the character strives, and is distinct from the goal.

In this post we’ll be talking about active vs. passive characters, motivation, the difference between a want and a goal, a couple of writer traps to avoid, and contradictory wants.

Active Characters

Characters have to be actively acting of their own volition. The want has to be urgent and strong enough for them to do things. If the want is missing or too weak, the character will lack motivation and appear passive. A passive character is usually not interesting enough to hold the audience’ or readers’ attention.

Why is this so?

An evolutionary explanation of stories as practice for problem-solving attempts to shed light on the phenomenon: When characters react to events rather than cause them, they appear weak, like victims. Which means that there is not much we can learn from them. Humans experience stories physically and emotionally (our hearts beat faster, our palms sweat), and since we learn from experience, we instinctively prefer stories which provide us with experiences that benefit us in some way. Which tends to be the case when we experience stories of self-motivated problem-solving.

Motivation

There is a good reason for that cliché about actors always asking about their motivation. It is motivation that prompts the characters in a story to do the things they do. Stories seem to work best not only when characters are active rather than passive, but often when they have comprehensible reasons for their activity.

The reason for what a character wants is usually comprehensible for the audience or reader because of the external problem. In simple terms, the character wants to solve the problem. Take the Cinderella story as an example. Her problem is that she is bound to the stepmother and her two nasty daughters.

In other words, the want is a vision the character has of his or her situation without the problem. Hence what the character wants is actually a particular state of being. Such a state might mean being in a position of wealth, power or respect, or being in a happily ever after relationship. Cinderella wants merely to be free of her involuntary servitude, if only for a little while.

This makes the want distinct from the goal, which is the specific gateway to the wanted state of being, as perceived by the character. A story usually sets up a goal the character needs to reach or attain in order to achieve the want. In Cinderella’s case, it is attending the ball.

So, a story has its characters pursue their wants. These different wants oppose each other, causing conflicts of interest. The conflicting wants make the characters active, and the audience/readers like stories about actions, that is, about characters who do things.

Sounds simple.

And yet frequently stories seem to mess up on this vital point.

Next to passive characters without a strong enough want, lack of clear motivation is a huge writer trap. It is possible to write a whole story full of characters who are reactive instead of active, or who do things of their own volition but without that volition being clearly recognisable to the audience/reader. It is perhaps even tempting to write stories like that, because they seem more lifelike. In real life, people do not necessarily have distinct goals. Often, our wants are vague and not clearly definable. What about writing a realistic story about a character with a general sense of dissatisfaction, who, like so many of us, has lost sight of any clear objective in life?

It’s doable, certainly. But the audience/readers will probably start to look for the specific want of such a character. They would probably begin to expect the story to be about this character’s search for a clear objective in life. That might be the want the audience would tacitly ascribe to the character.

And if the story does not bear such motivation out, the risk is significant. Because stories in which the audience does not understand what the characters want lack emotional impact.

Contradictory Wants

A way of adding psychological depth and emotional complexity to characters is to give them several and even contradictory wants. Gollum in Lord Of The Rings wants the ring. Yet a part of him also wants to give up the ring and help Frodo. Next to solving the case, Marty Hart in True Detective wants to be a good husband and family man, but he also wants affairs with other women. That’s three wants for one character.

Is it really always necessary for every character to have a clearly defined want?

No. Because, of course, there are exceptions. In certain cases, the author might deliberately obfuscate the why of a character’s actions in order to inject mystery. Not knowing something keeps the audience/reader guessing and turning the pages or not switching the channel. Usually this mystery is cleared up at some point. The audience tends to expect that. Which implies that even if the want was not made clear to the audience early in the story, it was there in the character nonetheless – and certainly the author was aware of it.

Injecting mystery in this way is not in itself a writer trap. But nearly. When tempted to use such a device, an author should at least consider if it would not actually be more interesting for the audience to know the character’s motivation.

Having said that, there are rare cases where a character’s motivation does remain unexplained. And those cases can be powerful. Especially when it’s a baddy we don’t understand.

Think of Iago in Shakespeare’s Othello, who is simply bad to the bone and we’ll never really know what made him so. Shakespeare – deliberately, one presumes – gives no hint as to what Iago hopes to achieve by ruining Othello. Shakespeare might easily have given Iago some clearly understandable motivation, such as revenge of a past wrong, envy of Othello’s success, desire to usurp Othello’s position, lust for Desdemona. But he didn’t. And Iago is one of the most superb villains ever.

But perhaps the most interesting thing about a character’s want is how it stands in conflict with what that character really needs.

Intellectual Stance

In storytelling, a character’s intellectual stance determines his or her choice of actions – at least in his or her conscious mind.

The intellectual stance is the articulated version of a character’s emotional stance.

Now, it may be nit-picking to make the distinction. But then again, it might be quite helpful to see by what line of reasoning a character justifies his or her behaviour.

The effect can be powerful when there is a discrepancy (i.e. conflict) between what the character thinks is the reason for his or her actions and the real reason. When the audience or readers see that the words and thoughts of a character do not match with what that character is actually motivated by, the irony can be a satisfying story experience.

At the root of it is story’s predisposition for cause and effect. The intellectual stance is the effect, the emotional stance the cause.

Actions create(more…)

Cast of Characters

Stories need characters. What the characters do creates the plot.

With a well-rounded cast of characters, the plot will almost take care of itself. A story gets energy from the dynamic that occurs between the all the characters in it. The interaction between the characters is fueled by contrast, motivations, and conflict. Put a bunch of characters in a room – i.e. on a stage, between the covers of a book, between the first and last shots of a movie – and the plot is likely to emerge on its own. As long as there are contrasts between the characters and their motivations, conflict will arise.

So how does an author cast the characters that bring the story to life?

First of all, one character is rarely enough. Almost all stories need several characters. Even Robinson Crusoe couldn’t hold out alone. It’s the interplay between characters that creates interest. For interplay, read conflict.

Conflict in storytelling does not mean fights and battles. It means a conflict of interests.

Characters become characters because they have interests. Their interests make them do what they do, and this doing is what drives the plot.

What does that mean?

It means characters are motivated. They(more…)

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