How to write an effective blurb

Back of a book

A blurb is a short text on the back of a paperback book designed to get you to purchase that book.

Received wisdom in the publishing industry has it that the cover design triggers browsing bookshoppers to pick up a particular book from the table, after which most people will turn it over to read what’s on the back. The short text on the back cover must then arouse so much interest about the content of the book that the impulse to purchase is triggered. Many customers might glance into the book first before actually going to the checkout.

The blurb text is also used to advertise the book in some print magazines and online shopping platforms. Again, the cover is likely to determine whether the blurb text gets read, but in most cases a sale is unlikely without the blurb having done its job of persuading the prospective customer that this is the right book for them.

Films also have blurbs, which are usually placed in combination with the film poster or a film still.

A blurb is therefore a marketing text. It is not a brief synopsis of the story! The blurb is not really designed to provide information, but to create interest. So the job of the blurb is actually to give just enough information to make withholding more information effective. Not saying quite as much as the recipient wants to know is how to arouse curiosity.

What this often boils down to is answering three key questions about the story in the blurb:  (more…)

Dissecting Story

22 Steps to Becoming a Master Storyteller

The essential elements of a story.

One of the many experts on storytelling to have attempted in a book to describe the essential elements of a story is John Truby.

In The Anatomy of Story (2007), Truby identifies 22 steps in any protagonist’s narrative, which may play into four aspects of the story: character, plot, story world, and moral argument. Thankfully, Truby does not insist that every story must contain all 22 steps and follow the template strictly. He does, however, identify as critical that the story shows seven attributes of a main character and their storyline:

  1. Weakness and need
  2. Desire
  3. Opponent
  4. Plan
  5. Battle
  6. Self-revelation
  7. New equilibrium

By no means simplistic, Truby’s book is more concerned with the moral element of story – the ethical effect of character transformation on the audience – than with templates such as three-act structure.


Related function in the Beemgee story development tool:
Hero’s Journey, Story Beats, etc

 

How to write a convincing synopsis to pitch your story

Notepad

A synopsis is a summary of your story intended to be read by industry professionals.

This makes it a different text from a blurb, which is designed to be read by the public.

In both cases, you probably want the reader to purchase your story. But the reader of the blurb is merely buying a book or a movie ticket. The reader of the synopsis is taking a much greater risk if they decide to invest in your story.

An editor or publisher or a movie producer or director is accustomed to hearing story pitches. They want to find out as quickly as possible if your story is something that they might be interest in. So they need certain questions answered fast. These questions usually concern the premise(more…)

The Importance of a Character’s Origin

a person far away

Where a character comes from may determine their values.

It is not always necessary to explain where a character comes from. Knowing their origin may not help the audience to understand a character.

But for some stories, origins can be vital.

As an example, take a contrast story like In The Heat Of The Night. Police Chief Bill Gillespie lives in the USA’s deep south and is a racist bigot. Such are his values, and for the purpose of this story also his internal problem. That he is a racist does not surprise the audience at all. It is completely credible given his origins. He comes from an area where, at the time at least, such bigotry was rife, and when the African American detective Virgil Tibbs turns up, their conflict is utterly plausible.

What we’re getting at here is that the values of a character have to be made plausible to the audience, which may be achieved by making the origins of that character explicit. In many stories, where a character comes from has to be fitting to what that character is like. Their origin produces the character’s values.

Setting, Origin, and Story World

Are we talking about setting? Well, only to an extent.  (more…)

Setting

“Where’s the story set?”

The answer provides many clues about the story in question. While we ask “where”, the setting actually encompasses somewhat more than location.

In Film, the term location is generally used to refer to scenes that are shot outdoors rather than on a sound stage or in the studio. In that specific context, the word “setting” is often used in scripts is a hyper-ordinate term to refer to both types of shooting, indoors in a controlled environment and out “on location”.

But for stories in general, the concept of setting refers to rather more. Let’s find out how setting relates to

  • time
  • genre
  • story world
  • premise

Time

Each Star Wars story reminds us of the setting before it even starts: “A long time ago in a galaxy far, far away”. In being reminiscent of “once upon a time”, the famous opening establishes that this is essentially a fairy tale with spaceships.

“Middle-earth” is a valid answer to the question above for The Lord of the Rings. One might be tempted to explain that this is a fictitious realm, maybe say something about how its technology relates to the actual Earth’s history, and possibly mention the connection to the Midgard of Norse mythology.

So in addition to describing physical space, both these examples contain hints and associations about the time when the events of the story take place. (more…)

Conflict

Photo of two rams locking horns in conflict

Conflict is the Lifeblood of Story.

In real life, conflict is something we generally want to avoid. Stories, on the other hand, require conflict. This discrepancy is an indicator of the underlying purpose of stories as a kind of training ground, a place where we learn to deal with conflict without having to suffer real-life consequences.

In this post we will look at:

  • An Analogy
  • Archetypal conflict in stories
  • Conflict between characters
  • Conflict within a character
  • The central conflict

Along with language (in some form or other, be it as text or as the language of a medium, such as film) and meaning (intended by the author or understood by the recipient), characters and plot form the constituent parts of story. It is impossible to create a story that does not include these four components – even if the characters are one-dimensional and the plot has no structure. However, it is formally possible to compose a story with no conflict.

It just won’t be very interesting.

In terms of narrative, conflict is presented as a series of confrontations of increasing intensity. If there are no confrontations – no battles of wits or fists, no crossing of swords or sparring with words – there is little to hold the audience’ attention. To create confrontations, there must be at least a of conflict of interest between the characters.

Conflict does not occur at particular points in a story. It permeates the whole of it. It expresses the values transported by the story’s theme. It creates at least two options of choice, both of which must appear to some extent reasonable and justifiable to the protagonist, particularly at the moment of crisis.

(more…)

External Obstacles

In essence, there are three kinds of opposition a character in a work of fiction may have to deal with:

  1. Character vs. character
  2. Character vs. nature
  3. Character vs. society

However, this way of categorising types of opposition is not equivalent to internal, external and antagonistic obstacles. Any of the three kinds of opposition listed above may be internal, external, or antagonistic. It depends on the story structure.

External opposition

In any story, the cast of characters will likely be diverse in such a way as to highlight the differences and conflicts of interests between the individuals. In some cases, certain roles may be expected or necessary parts of the surroundings, i.e. of the story world. In the story of a prisoner, it is implicit that there will be jailors or wardens, whose interest it will be to keep the prisoner in prison, which is in opposition or conflict with the prisoner’s desire for freedom.(more…)

Location

Any event happens sometime and somewhere.

We have discussed time a great deal in this blog. Of course, the spatial dimension may be just as relevant.

The Story World

We may distinguish between the overall story world location and specific locations. By story world we refer to the overall setting and logical framework of the story. This is always unique to the story, although that becomes most obvious in stories set either in a fantasy world (like The Lord Of The Rings) or in stories that have a setting tightly bound to a geographical feature, such as Heart of Darkness, Apocalypse Now, or Deliverance. In each of these latter examples, a river – and the journey up or down it – provides the story world. Yet story world is more than just physical location. It describes an entire environment, including the ethical dimensions. Consider Wall Street or The Big Short, stories that describe a “world” where making money comes first.

The setting is usually established in the first part of the story, and the rest of the story should be true to what has been set up at the beginning.

Locations

Within the entirety of the “world” come the specific locations(more…)

A Character’s Values or Emotional Stance

Values

A character in a story has values and passions. In short, an emotional stance. It’s this bundle of feelings that make the character a character.

By emotional stance we mean a value-set. This is particularly important when one considers that often stories show value-sets in conflict. The protagonist and in particular the protagonist’s journey to recognition and change may represent certain values. These will be in direct contrast to the antagonist’s values. The theme of the story presents one value-set as preferable over the other.

In many stories, the protagonist starts out with a value-set that is warped or flawed. Their real need is to become aware that their value-set is harmful or negative, probably ultimately selfish, and find a way to gain new values that are more social, cooperative and selfless. For the purpose of such a story, the values are initially expressed in the internal problem and by the end have gone through a change.

Values do not emerge in a vacuum, they are instilled by environment or culture. Stories exhibit cause and effect, and the values of each of the characters are no exception. The audience looks for the causes of a character’s emotional stance. By the very nature of emotions and values, their causes can be hard to pinpoint – while at the same time being somewhat obvious. In stories, at least.

Furthermore, values are emotional and therefore exist before they are articulated. A character becomes conscious of a value-set in the form of a system of beliefs. The beliefs are articulated by the character as convictions, and are determined by inner values. In some cases, the stated beliefs may actually be in conflict with the character’s deeper values, of which the character may not be entirely aware. Values tend to feel right to the individual, though they may actually be wrong for the larger community or society.

A character’s values have to be plausible to the audience, which may be achieved for instance giving the characters appropriate social backgrounds or origins and making these explicit. In many stories, a character’s upbringing or their origin is named or described in order to explain their emotional stance.

Alternatively, values may be caused by certain specific events in the history or background of a character, conveyed as backstory in the narrative. A particular circumstance, possibly a trauma, leads the character to feel a certain way about life and the world.

Character Values in Historical Stories

In historical stories the time-setting is particularly challenging in terms of the emotional stance of the characters. Much popular historical fiction may justly be termed anachronistic in that it has characters – especially female protagonists! – exhibiting values and beliefs which do not fit into the time. For example: In the Middle Ages, the advent of humanism had not occurred yet. There had been no Renaissance, no Descartes, no Kant, no French Revolution and no American Constitution. Where is a character in the Middle Ages supposed to get ideas, values and convictions from that today we take for granted? Ideas about inalienable rights such as liberty and equality or concepts such as individualism. People in the past had different values and belief systems from people today, and it is almost impossible to put ourselves in their shoes. Historical fiction that does not at least implicitly deal with this challenging issue is more likely to be clichéd and trivial.

Which does not mean that trivial historical stories can’t be wildly entertaining with strong emotional impact. After all, modern stories address the audience of today. It means simply that an author usually has some sort of attitude to the issue.

Photo by Wonderlane on Unsplash


Related function in the Beemgee story development tool:
Character Developer

Already using the author tool? If not, try it here:

The Importance of Change in Stories

If there is one thing that ALL stories have in common, it is change.

Internal_6_Beemgee_Change

A story, pretty much by definition, describes a change. Indeed, every single scene does.

Within a story, what changes?

At the very least,

  1. one of the characters, usually the protagonist
  2. often other characters too
  3. sometimes the whole story-world
  4. who understands what – the perception of what is true or valuable

1 – The protagonist changes

We have said before that a protagonist is usually wiser at the end of the story than at the beginning. We have seen that this has something to do with the want, which – whether the character achieves it or not – is usually only attainable by causing a change. Often the change involves the character’s solving the internal problem, so the change takes place within the character. This involves the recognition of the necessity for change, i.e. the acceptance of the real need, and the struggle to achieve it. So all the incidents and events in the plot, the hindrances and obstacles the characters deal with, are in themselves not so very interesting. What interests the audience more is how these events and obstacles change the character.

Having said that, a story may well show no more change than the solving of an external problem. A story world is disturbed, but at the end returns to a similar state. For instance in a detective story, where the crime is solved but the protagonist does not really develop.

2 – Several characters change

Characters don’t change in a vacuum. They learn through interactions with each other. Relationships cause change. In many stories, subplots will tell of the characters that surround the protagonist, and their changes and developments may well cast light on various aspects of the story’s theme. Or perhaps the story is an ensemble piece, where it is not easy (or even necessary) to identify a main protagonist. Or it is a romance, or buddy-story, which apparently has two main characters. Whichever – some level of change usually occurs in all the main characters as a result of how they interact with each other.

There is, by the way, one often neglected archetype who also typically changes. This role is sometimes referred to as foil. We call it the role of the contrastor. The contrastor mirrors and contrasts the protagonist, like Han Solo to Luke Skywalker in Star Wars or the mother to the boy in Boyhood.

3 – The whole world changes

Quite possibly, the entire story-world may be different by the end of the story than it was at the beginning. Story-world as a concept refers to the scope of the world presented in the story, so if the field of action of the characters is small, the story-world is small too. If the story is an epic, the story-world will be big, a version of an entire world.

As an aside on this last point, consider the classical genres. Epics – again, almost by definition – describe a change in a whole world. In a way, so does tragedy, for at the end of the tragedy the world will have lost one or more of its population, since tragedy deals with the change from life to death.

Comedy seeks to describe a different fundamental change in the story-world. The typical structure of comedy, whether we are talking about Aristophanes or modern TV sitcoms, has a stable situation at the beginning which is disturbed by some event or problem. The disturbance causes first a lot of messy but generally non-life-threatening chaos which is resolved by a return to the original undisturbed situation. Even if the main characters end up married, for example, the story-world is brought back to its stable state.

The very serious point of comedy is to demonstrate a fundamental truth: the cyclical nature of change in the universe. Spring always returns, no matter how bleak the winter. Day always comes, no matter how dark the night. Change does not have to be final. Change can be cyclical. Change is life.

4 – The Perception of Truth

The most fundamental change that stories tend to describe is one of recognition of truth. What is not known at the beginning of the story is recognised and thus becomes known at the end. This is obvious in crime stories, but holds true for almost all other stories too. The story therefore amounts to an act of learning. Often the learning curve is observable in the protagonist, who tends to be wiser at the end than at the beginning.

But the point is really that the recipient, the reader or viewer, is actually the one doing the learning – through experiencing the story.

The audience changes.

At least, that’s the general idea. The story provides a physical, emotional and intellectual experience – physical when your heart beats faster or your palms sweat, emotional when you feel for the characters, and perhaps intellectual too if the story gives you pause for thought. If the story achieves none of these responses, then it has failed. An experience, again pretty much by definition, changes you. We learn through experience; so if you have changed, chances are it’s because you have learnt something.

Hence it is not only within the story that a change takes place. It takes place outside of the story as well, in the recipient.

Within some stories one may argue that no real change occurs – Alice does not obviously change due to her experience in Wonderland. But the reader has been taken on a wild journey, and the experience is likely to have left some sort of mark.

How does a story provide an experience?

By allowing the recipient, the audience or reader, to understand and feel change and transformation throughout the story. Every scene describes a change. The entire narrative shows a difference between the “before and after”. Stories have a tendency to symmetry: The beginning of the story makes clear what the state of the protagonist or the story world is before the story journey commences, and the end of the story has a corresponding scene or event that shows what the state is after.

There is a paradox here. The change that occurs is also an expression of new equilibrium. At a very basic level, story structure can be described as follows:

  1. an external problem (a change in the ordinary world of the protagonist) disturbs the equilibrium of the initial situation
  2. the disturbance is explored, a struggle ensues in which obstacles must be overcome
  3. the problem is understood and dealt with, creating a new equilibrium or resolution

So change is all-pervasive in stories, within them in the form of character development, and without in the form of audience understanding. And that is not even to consider the transformational power of telling a story, when the act of telling the story brings about change in the author.

Read here how change is important for every single scene, though we prefer to call them plot events.


Related function in the Beemgee story development tool:
Character Developer

Not developing your story yet? Click here: 

Beginning and Inciting

More than any other part of a story, the beginning has to grab the audience’ or reader’s attention.

In the beginning, before audience or readers are emotionally involved and concerned about the fates of the characters, the danger of them turning away from the story is greatest.

Now, there’s more to a beginning than the kick-off event. While being an attention grabber, the entire first section of a story also has to establish the following:

  • Who the story is about
  • What the story is about
  • Where the story takes place

That sounds self-evident, but all the elements needed to answer those three points amount to an awful lot of information. And at this stage, the audience or readers are not yet patient or forgiving, because they are not yet emotionally hooked.

In this post we will:

  • look at the who/what/where
  • determine the three key events that the first section of a story must include
  • provide a checklist of all the elements the first part of a story requires

Who/what/where

(more…)

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