Stories for Good – A Brief Guide to Storytelling for Non-Profits

How narrative structure turns a story into an emotional experience with a happy end.

Beemgee is increasingly involved with charities and non-profit organisations, supporting them in their efforts to tell their stories. Storytelling is uniquely suited to the communications of organisations that help people in need or seek to raise awareness for social injustices. This post was originally conceived as an introduction to the principles of storytelling for people working in non-profits. It has been adapted from a post we provided to FundraisingBox (German language). 

Image: Comfreak, Pixabay

Storytelling is a bit of an overused buzzword. While we are all – by dint of being human – storytellers, how aware are you of the principles of dramaturgy? What exactly constitutes a story, in comparison to, say, a report or an anecdote?

And just to be clear, the following is not a story. It’s an how-to article.

Whatever the medium – film or text, online or offline –, storytelling has something to do with emotionally engaging an audience, that much seems clear. So is a picture of a cute puppy a story? Hardly.

Stories exist in order to create a difference in their audience. Stories always address problems and tend to convey the benefits of co-operative behaviour.

While there simply is no blueprint to how stories work, let’s examine the elements that recur in stories and try to find some patterns.

Who is the story about?

All stories are about someone. That someone does not have to be a person, it can be an animal (Bambi) or a robot (Wall-e). But a story needs a character. In fact, all stories have more than one character, with virtually no exceptions. This is because the interaction between several characters provides motivation, conflict and action.

Moreover, stories usually have a main character, the figure that the story seems to be principally about – the protagonist. It is not always obvious why one character is the protagonist rather than another. Is she simply the most heroic? Is she the one that develops most? Or does she just have the most scenes?(more…)

Your Perfect Plot – Antje Tresp-Welte is the winner of the challenge set by BoD and Beemgee.

In her guest blog post, she gives frank insight into her writing process and her experiences with Beemgee.

Short was child’s play

When something intrigues me, I spin a story out of it. Until a few years ago I wrote mostly fairy tales, short stories for adults, poetry and stories for younger children, some of which were published in magazines. My story about a bad-tempered spectacled snake was even made into a little book, “Charlotte and the Blue Lurker”. For all these stories I only sketched a few thoughts as planning and then wrote them out relatively quickly.

By now, book projects fascinate me too. Currently they are crime novels and fantasies for children from 8 or 10 years.

Long takes longer …

During a holiday at the North Sea I had the idea for my first crime novel. In it, the protagonist, an eleven-year-old very imaginative boy with a penchant for drawing, not only saves his grandma’s tea room from demolition, but is also involved in a mysterious story about a pirate who died long ago. I developed the original idea into a plot at a seminar for authors. I found the topic so great that I couldn’t wait to start writing it. Beforehand, I made notes on the individual characters and considered important cornerstones of the plot with the help of the hero’s journey. I started off with a great momentum and was soon able to read the first chapters to my son. Unfortunately his comment was, “Mama, that is much too long!”

… not to be longwinded

My two test readers came to a similar conclusion and I too had noticed that it somehow “grated”. I wasn’t really getting to the point. Was it due to my preliminary planning? Was it not detailed enough? I dived into the text, shortened passages, removed individual characters and worked out others more precisely. This changed entire storylines. At the same time my story gained more (narrative) speed and I found the tone for the language.  (more…)

Wish

Stories are driven by yearning.

In order to get somewhere, there has to be a current position and a destination. Stories fundamentally describe a change of state – things are different at the end of the story than at the beginning. Hence a story has a starting point and a final end point, a resolution.

But that’s not enough. There has to be fuel, energy to power the motion between the one position and the other. In stories, this driving force is the motivation of the characters.

Motivation is so important to storytelling that we are going to look at several aspects of it. We’ll break it down into what we call the wish, the want, and the goal, all of which are interlinked but also distinct from each other. Here in this post, we’ll deal with the wish.

A wish is inherent in the character from the beginning. We might call it a character want, as distinct from a plot want (which we’ll deal with later).

Some examples:  (more…)

Story Structure and Plot Beats

What do we mean when we talk about story structure?

A story is a complex entity comprising many interrelating parts. The author imposes some sort of organising principle onto the material, turning the story into a narrative. The result of this forming or shaping of the material is the story structure.

Certain structural markers are so explicit that the audience is aware of them, such as chapters in novels. Elizabethan plays are typically divided into five acts. A film script is broken down into acts, sequences, and scenes.

Beats

But there are structures that are not usually made obvious or explicit. For example, a scene may be broken down into beats ­– marked only by the moments when the mood or relationship the scene describes changes. Two characters are having a conversation, character A says something which makes character B react in a different way from what A expected – that’s a beat.

The term beat is also sometimes used when marking such changes on a bigger scale, across an entire narrative. Some screenwriters work with so-called beat sheets; in the Beemgee outlining tool, the plot event cards are perfect for creating beat sheets, since each card is designed to stand for one plot event. In a beat sheet, a beat is one unit of plot. If you think of narrative as a chain of events, then each beat is a single link. In one school of thought, a Hollywood movie is ideally constructed of exactly 40 such beats. (more…)

Writing Fiction

The process of writing is unique to each author.

There is no right or wrong way to write a work of fiction. Perhaps the main thing is to just sit down and get on with it.

Many authors start by writing the beginning of the story and working their way through to the end. This seems intuitive, as it mirrors the way narratives are normally received – from opening to resolution. Furthermore, it allows a development of the material that feels natural, beginning probably with a setting and a character or two and growing in complexity as the story progresses.

But this isn’t the only way to get a story written. The author is not the recipient, after all. The author is the creator.

Creative habits seem to differ according to medium. Most screenwriters spend a lot of time working out the intricacies of plot and complexities of character before beginning to actually write the screenplay. Some novelists, on the other hand, seem to require the writing process in order to get to grips with the material. For such authors, the act of working on text is so intimately intertwined with the craft of dramaturgy that the shaping of the story has to be performed simultaneously with the writing of it.

Flow

In some cases, a writer might have a fairly clear idea in mind where the story is headed, or already be aware of certain key scenes that ought to be included. In others, the author may not know how the story ends(more…)

Storylines

A plot arises out of the actions and interactions of the characters.

On the whole, you need at least two characters to create a plot. Add even more characters to the mix, and you’ll have possibilities for more than one plot.

Most stories consist of more than one plot. Each such plot is a self-contained storyline.

The Central Plot

Often there is a central plot and at least one subplot. The central plot is usually the one that arcs across the entire narrative, from the onset of the external problem (the “inciting incident” for one character) to its resolution. This is the plot that is at the(more…)

How to Beemgee: Outlining Plot – Features and Functions

Outlining a story means developing the characters and structuring the plot.

Beemgee will help you outline your plot using the principle of noting ideas for scenes or plot events on index cards and arranging them in a timeline. This is a separate process from actually writing the story. Most accomplished authors outline their stories before writing them, because it saves rewrites later.

In this post we will explain –

The Beemge author tool is divided into three separate areas, PLOT, CHARACTER and STEP OUTLINE. You navigate them easily in the top menu.

Beemgee_Areas

Important note: Make sure to stay in the same browser window in whichever area you’re working. Having one project open in multiple windows may result in some of your input being lost.

How To Create An Event Card

(more…)

Outlining Narrative Events

Events propel narrative. Narrative consists of a chain of events.

These do not have to be spectacular action events – they can be internal psychological events if your story is about a man who does not leave his room, or spiritual events if you are recounting the story of Buddha sitting beneath the tree. But events there must be if there is to be a story.

In this post we’ll discuss –

Events in a story are effectively bits of knowledge the author wants to impart – in a particular order, the narrative – to the recipient, i.e. the reader or audience. The story is told when all the pertinent knowledge has been presented, when all the bits of information necessary for the story to feel like a coherent unity are conveyed. An author(more…)

How long is a story?

Well, ideally, a story is as long as it needs to be, and no longer.

There are norms that have developed over time, and which are more or less inculcated into us due to our exposure to stories in their typical media. For example, a typical feature length film of roughly two hours has between forty and sixty scenes. Formatted according to industry standards, a screenplay has approximately as many pages as the finished movie would have minutes. In terms of plot events, some people in Hollywood believe that a commercial movie should have exactly forty (which in Beemgee’s plot outlining tool would mean exactly 40 event cards).

Content and form may be mutually determined, to some degree at least. A short story is usually considered such if it has less than 10.000 words. By dint of its length, a short story probably concentrates on one character’s dealing with one specific issue or occurrence, and is unlikely to have subplots or multiplots (that is, be about more than one protagonist).

(more…)

Fear

Certain universals are feared by almost everyone. Such as death.

If a character in a story has loved ones, losing them is an even stronger fear.

A story engages the audience or readers more strongly when there is something valuable at stake for the character, such as his or her own life or that of a loved one. So giving a character a universal fear is usually a good place to start.

Beemgee_Fear

Giving a character a specific fear to overcome requires this information to be placed early in the narrative. The fear is then faced at a crisis point in the story, usually the midpoint or the climax. 

Characters can have specific fears. A fear which is specific to one character must be set(more…)

Story vs. Narrative

It’s the way you tell it

Narrative is the choice of which events to relate and in what order to relate them – so it is a representation or specific manifestation of the story, rather than the story itself. The easy way to remember the difference between story and narrative is to reshuffle the order of events. A new event order means you have a new narrative of the same story.

Narrative turns story into information, or better, into knowledge for the recipient (the audience or reader). Narrative is therefore responsible for how the recipient perceives the story. The difficulty is that story, like truth, is an illusion created by narrative.

What does that mean?

First, let’s state some basics as we understand them here at Beemgee: a story consists of narrated events; events consist of actions carried out by characters; there is conflict involved; one and the same story may be told in different ways, that is, have varying narratives.

Note that we are talking here about narrative in the dramaturgical sense – not in the social sense. Like the term “storytelling”, the word “narrative” has become a bit of a buzzword. We are not referring here to open “social narratives” such as “the American narrative”. We are pinpointing the use of the term for storytellers creating novels, films, plays, and the like. These tend in their archetypal form to be closed narratives with a beginning, a middle, and an end.

A narrative may present the events of the story in linear, that is to say chronological order or not. But the story remains the story – even if it is told backwards.(more…)

Narrative vs. Chronology

Narrative is made of successive events.

Narrative is the order in which the author presents the story’s events to the recipient, i.e. the audience or reader. Chronology is the order of these events consecutively in time. Some people use terms from Russian Formalism, Syuzhet and Fabula, to make the distinction.

While the convention is linear, i.e. to relate the story’s events consecutively in time, that is chronologically, we are also very used to narratives which move certain events around. An event may be moved forward, meaning towards the beginning of the narrative, perhaps even to be used as a kick-off. Or possibly events may be withheld from the audience or reader and pushed towards the end, perhaps to create a revelation late in the narrative for a surprise effect – though this technique often feels cheap. Also, an author may use flashbacks to insert backstory events from the past, the past being all relevant events that are prior to the events in the narrative.

As authors, when we begin composing a story, we(more…)

No Story Without Backstory

Inventing a story that has no backstory is about as easy as finding a perfect rhyme for the word orange.

That is, next to impossible.

Backstory is the stuff that went on before the story begins, or more precisely, before the kick-off event. As such, backstory might better be called “pre-story”. It is a necessary component of any story.

After all, the characters come from somewhere – they have pasts, they have histories. These histories have shaped them into who they are, which determines their actions now, in the time of the story. These actions are the source of the events of the story. So some part of the characters’ histories will be relevant to the story – and this bit of information or knowledge needs to be passed on to the audience or reader. That’s why so many stories have “campfire scenes”. (more…)

Kick-off Events

Narrative consists of successive events.

One recognizable convention from film is what we might call the kick-off event. It is the opening scene, the very first item in the narrative. This is not to be confused with the inciting incident.

We’ll refer to the kick-off event as the initial scene, and whatever the medium – page, stage, or screen – it ought to capture the audience’s or reader’s attention.

The kick-off event can be drawn from virtually anywhere in the event chronology – like a “capsule” of plot pulled out from the narrative. It may open up some questions to arouse our curiosity, or tell us something about a major character that will become relevant much later. It can throw the audience or reader, the recipient of the story, in medias res, or it can build up slowly to set the scene and establish a mood. This first event(more…)

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